send him an email. Probably read them anyway. Yeah. Although do we really want the answer? Yeah, so if we don't ask, we can push it off. But at the end we'll say you never, any tests subjects, but so he's supposed to give us well sort of. That's how I he said he he would try he would he would make something up OK. Yeah. Find some people. That's how it is today. Yeah, yeah. The thing is, you know, ‘cause we're gonna get an email on our MSC we're looking for volunteers I think if we don't get anything from him, we should just do our friends, yeah. If they have time starts finding people. Well, they're gonna well, they're a friend. Yeah, I know. But, yeah, things like that. Yeah. It's not gonna take long as anything. It's only gonna they need to use each other actually some other friends of mine in different programmes might be more willing, have more of a break, get a range of types of people as well like not like highly computer like not you know Linux literate too. I think that might be good as well instead of wider range of people. So how many people have a year trying something like three or four maybe. Yeah that would be a good really I was thinking you know like 10 forever and then you got to analyse the results an HI course a while ago let's put these there's three people. That was fine. You can do a massive amount of analysis on three people. Really. Yeah. Yeah. We don't want to get a range of people. yeah. One computer, one art student, and one dude off the street there. We should just have to but if he finds them, then that's cool. If he finds people, another thing we have the, we have the presentation on like in one and a half weeks or something, whatever it is, nearly two weeks, yeah. It's too soon. Yeah. Two weeks then, yeah. Do we have to have done the evaluation by then? Yeah. I thought evaluation may be for the report 25th? Is that what I understand 24th? I thought you said 25th, even though it's good Friday, good. Friday Oh yeah. Easter too. Wow, not a Good Friday. No, it wasn't originally arthur sure. On the website it says Thursday yeah. OK thank you. please leave me a space at the bottom. A little, OK and also my drawing skill isn't that great. Well, as you can see the quality of the work today is. I think it's outstandingly good OK. Now I'm going to have to change what it was originally, because that looks like a beak crocodile firstly it was an attempt at AT Rex and then it sort of changed into a Pelican but it can be a strong I'm very, technical help. my dreadful the worst. Yeah, meant to be an evil, right? Not a seagull which can fit into your hands and umm yeah, yeah, yeah and colours also different you say that won't add too much to the budget, to the shape. I don't think it will be like you can have you know, for if you want it just basically, yeah, yeah, it's, you know, it's just the shape. So it doesn't matter as a budget we're looking at If you build one rule I don't think that's gonna make a big difference whether it's gonna be square or do you think there's any chance of having certain having basically the same machine with the same buttons but maybe several different shapes, yeah, that is also possible, exactly. I think we will have to look at the budget on that. But I think in principle that that would be, that would be kind of fun because we had something sort of sexy for adults. So we could have something sort of silly for silly for children. Yeah, or little elephants so they can remember where they because I think there's a lot of argument to be made for one button for one feature. Because I think one of the things people were complaining about in my when I found out in my research is when they complained about how hard it is to learn a new one, the changing modes with something. I mean, you and I all for all four of us, we work with computers all the time. Changing modes is nothing for us. But people who a little elderly, a little arthritic hand, you know, and it's a small button and and they don't press it exactly, you know, something else happens, not their favourite channel comes up, but something else and they're very frustrated feel and yeah yeah you don't, you don't feel the mood change. So maybe having buttons be various shapes might be helpful. Yeah, shapes also different shapes. Yeah, like the triangle is for the volume and a square is for changing channels so that people can develop a tactile sense of it. But we'll get to that with you. And also text should be very clear so that there there won't be any ambiguities. That's right. Yeah. No, that's good point. Yeah. starting point with marketing is always market so that's where we started. We used our usability lab, companies usability lab. We did our usual selection methods to get a cross section of the general public, male and female, all age groups from 15 upwards. We observed them in the lab, just their general use of the remote control. You can see we had a 100 subjects there our findings, lots of findings. I've just summarised some of them here. The overall thing, which I've got at the top there in italics, is that users dislike the look and feel of current remote controls. That has obvious design implications. There we found it. 75% of users find most remote controls. Ugly, eighty percent would spend more money when a remote control would look fancy, we were quite surprised by that finding. But that's quite a high proportion of our, you know, international target group are prepared to spend more money for something that's bit nicer looking, current remote controls do not match well with the operating behaviour of the user overall. For example you can see below there 75% of users ZAP a lot, so you've got your person sunk back in the sofa channel hopping. So again, that's power implications there, 50% of users only use 10% of the buttons. So again a big design issue there and possibly we can also cut back on cost if we don't have so many functions actually on the remote control umm the biggest frustrations that people found with regard to personal preferences were, umm, something that you you mentioned earlier. Uh, remote controls are often lost in the room. It's the slipping down the back of the sofa type of thing. UH, fifty percent were particularly frustrated by that. Uh, thirty four percent of people take said they take too much time to learn to use. And I think that ties in with the the previous finding of people only using 10% of the buttons. They just can't be bothered to learn about the other functions control can give off a bleep every now and again till you find it. Or a flashing light possibly that trend reverses in the older age groups and unders. Who would like those two features that kind of evens out 35 to 45 and in the older age group it kind of reverses. They're not so bothered with this I had marvellous tables and things that I could thoughts on the issue? She would like a special case made out of plastic that is very strong. Not using any harmful materials, should be recyclable and should be colourful should have an integrated circuit board that's highly sophisticated and temperature resistant she would like to see a timer and Oregon alarm facility, integrated technically this thing would also have a resistor and a capacitator, diode, transistor, resonator and if possibly rechargeable battery, and of course, the circuit board, and how it works, you press the button, the chip is more code related. Relays the to the generally to the generator amplification and the circuit board is very inexpensive to build and so she thinks this is a great feature to to to consider, she would like this whole thing should be push buttons with a simple chip the scrolling method is more expensive and not that practical anymore should be battery operated and of course would have the special cases the marketing expert who has to finally come up, with to market this product, has been watching the competition, has done some research on the Internet and also has used her personal observations to come up with the fact that such a remote should be small, easy to use and it should be eye catching from her point of view, of course, one of the most important facts is that we should get to market before our competition does to do that maybe one or two features should be developed on which we could dwell on. Or in other words, on which our campaign could be built on, too many new features or too many points would only confuse matter. So we prefer to have one or two features that can be really home, it should have a fruit and vegetable design and should have a soft feel. She feels that's really what people want today, and the decision that we took last time was that this, special feature we would like to see is a speech recognizer. the energy should be battery, should be on a chip. Should be trendy design. Compact and strong. used about 10% of the buttons on a remote control and 50% of the people indicated that the remote tended to get lost in their room so some things then we did some research to the most relevant functions channel selection and volume selection, both got a 10 on a scale of one to 10 for relevancy, the power button got a 9 and teletext got a 6 1/2. So these are the most most important functions of a remote control. And then there are some one time use function. That's what I like to call them that audio settings, video settings and channel settings buttons which are not really used very frequently but are still considered to be of some important umm channel selection was also indicated to be used very frequently 168 times per hour then these are the. This is the market. Umm 60% of the market consists of users between the ages 16 and 46. umm, main characteristic of this group is that they're very critical on, the remote control they like to use new, new functions, but they also are very critical. They won't spend their money very easily. So, umm, the users of 46 to 65 years. They, make up 40% of the market they're not really very interested in features, but they do tend to spend their money a lot easier, what I think this indicates for design. I think we should make a remote for the future. And this means we would, have to focus on the ages 16 to 45 this also makes up most biggest part of the market. So that will also be where our main profit would be gettable. This would mean we would have to make a fancy design the results also indicated that about one quarter of the people questioned thought that remote control caused errors. Ersi this is certainly something to take into account and thirty four percent thought that it was hard to learn and how to operate a new control remote control. So these are two factors that I think should be included in the design. Besides, of course the remote must look very nice, functionality as a lot of people indicated they only use about ten percent of the buttons. I think we should make very few buttons. This will also be beneficial to
